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Movie,” rather than a passive royal in need of saving. creator Shigeru Miyamoto and Illumination CEO Chris Meledandri discussed making Princess Peach a fearless leader in “The Super Mario Bros. In their Variety cover story, Super Mario Bros. It is, after all, free.This isn’t the first time Peach has headlined a video game, as 2005’s “Super Princess Peach” on the Nintendo DS followed the leader of the Mushroom Kingdom as she journeyed out to Vibe Island to rescue Mario and Luigi - a reversal of the classic Super Mario narrative.

If you can stomach this sort of blatant commercialism, not to mention the sickening appropriation of youth culture by one of the world's biggest corporations (Unilever), then Mojo Master may be worth a glance. True to its 'brand-building' objectives, the game is riddled with advertisements for Axe products - they even operate as a power-up to boost your mojo when things are going a bit Bobby and Whitney. Make the wrong move and you'll get the cold shoulder make the right moves and you might just get her phone number. takes a lead from collectible card games such as Magic: The Gathering, and sees you trading idiotic flirting moves with your prey in order to reduce the other's mojo to zero.

In a move that could revolutionise hygiene standards across the Internet, men's grooming brand Axe (aka Lynx) has teamed up with casual game specialist WildTangent to give us 3D mating game' Mojo Master.Īimed at frustrated males and would-be sex pests, Mojo Master is an online-only affair in which the aim is to pick up a series of ridiculously hot girls' in bars, pool halls and other dens of vice. If You Thought deodorant products and PC gaming were mutually exclusive phenomena, think again.

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